How do I Track My Local SEO Performance?

Tracking and measuring your Local SEO efforts is key to knowing what’s working and where you can improve.

By keeping an eye on your local search performance over time, you can use the data to tweak your strategy and get even better results.

While the main goal of Local SEO is to bring in more leads and increase revenue, there are plenty of other metrics to watch to see how well your tactics are performing.

One of the easiest ways to track important Local SEO metrics and monitor your overall progress is by using a local rank tracker like Local Falcon. It helps you stay on top of your performance in local search results, all in one place.

9 Key Metrics for Tracking Local SEO Success:

1. Local Pack Rankings

Keep an eye on your business’s rankings in the local pack (the Google Maps section at the top of search results). Ranking here can hugely increase your visibility, traffic, leads, and conversions—more than any other local ranking factor.

With tools like Local Falcon, you can check your Share of Local Voice (SoLV) score. This score shows how often your business appears in the local pack. A higher SoLV score means your Local SEO strategies are working well!

2. Organic Rankings

Track how your website ranks for local keywords in organic search. Tools like Google Search Console can help you monitor your progress over time.

3. Website Traffic

Check how much traffic your website gets from organic search, especially local searches. Google Analytics is perfect for tracking this data and identifying trends.

4. Google Business Profile Insights

Use Google Business Profile insights to track key actions from potential customers—like clicks to your website, requests for directions, or phone calls. These actions show how well your Local SEO is connecting you with your audience.

Also Read: How do I Set Up My Google My Business Profile?

5. Local Citations

Keep track of your local citations—mentions of your business name, address, phone number (NAP), and other details across directories and platforms. Use tools like Moz Local or BrightLocal to monitor and ensure your citations are accurate and consistent. Inconsistent information can hurt your Local SEO, so fix errors quickly if you notice a drop in performance.

6. Customer Reviews and Ratings

Stay on top of reviews and ratings on platforms like Google, Yelp, and Facebook. Positive reviews boost your local rankings, and having better reviews than competitors can help you stand out. Tools like Local Falcon let you track and compare your reviews with those of competitors in your area.

7. Local Backlinks

Monitor the number and quality of backlinks from locally relevant websites. Backlinks are a key ranking factor for Local SEO, so getting links from local blogs or business directories can make a big difference.

8. Local Search Traffic

Use tools like Google Analytics to track how much traffic comes from local search queries. This helps you see how your Local SEO efforts are driving visitors to your site.

9. Conversion Rate

Measure how often visitors from local searches take action, like booking an appointment or contacting you. A high conversion rate shows that your Local SEO is attracting the right audience.

Final Tip

By regularly checking these metrics, you’ll know exactly how your Local SEO is performing. This allows you to adjust your strategy and keep improving your visibility in local search results!

Also Read: How do I Improve My Local SEO Ranking?

Tracking and Measuring Local SEO Success with Local Ranking Reports

As we’ve already mentioned, one of the best tools to track your local SEO performance is a local rank tracker, and Local Falcon is a top choice.

Using Local Falcon, you can track your local search performance with several types of ranking reports, including:

• Scan Reports
• Competitor Reports
• Trend Reports
• Keyword Reports
• Location Reports

1. Scan Reports

Scan Reports let you run a local ranking scan for any business location and keyword, adjusting settings like Map Scan Radius and Grid Size. These settings control how big the scan area is and how many data points are included.

These reports give you a clear view of your business’s performance in the local pack at any time, showing key metrics like your Average Rank Position, Average Total Rank Position, and Share of Local Voice (SoLV). You’ll also get an analysis from Local Falcon’s AI tool, Falcon AI, which offers helpful suggestions for improving your business listing and beating your competitors.

2. Competitor Reports

Competitor Reports show how your rankings compare to nearby businesses. These reports make it easy to spot your top competitors and find opportunities to outrank them. For example, you can check your competitors’ SoLV score and figure out how much you need to improve to jump ahead of them.

As you improve your local SEO, you can keep checking Competitor Reports to see if you’re moving up in the rankings.

3. Trend Reports

Trend Reports show how your rankings change over time. By running scans for the same keywords and locations, Local Falcon automatically generates these reports, giving you a quick snapshot of your performance over time.

These reports also include analysis and advice from Falcon AI, helping you see trends and giving you actionable tips for improving your ranking based on your past scans.

4. Keyword Reports

Keyword Reports are perfect for businesses with multiple locations. They show you how your rankings are performing for a specific keyword across all your locations. This is helpful if you want to rank higher for the same keywords in different areas, as you can track the overall performance for each keyword across your locations.

Also Read: How can I Earn Backlinks From Local Blogs?

5. Location Reports

Location Reports provide detailed ranking data for all the keywords you’ve tracked in one particular business location. These reports give you a snapshot of how well that location is performing across various keywords.

By using these different reports, Local Falcon helps you keep track of your local SEO progress and provides insights to help you stay on top of your rankings.