How did a Service-Based Business Use Local SEO to Gain Customers?

When people need a local service, they usually head straight to search engines like Google or Bing. That’s why search engine optimization (SEO) is such a popular way to connect with people looking for your services online.

In this guide, we’ll break down how SEO works for service-based businesses and show you how it can help your company bring in more revenue.

Let’s get started!

What is SEO for service-based businesses?

SEO for service-based businesses is all about boosting your website’s ranking on search engine results pages (SERPs). It’s a digital marketing strategy that includes things like creating tailored content, using the right keywords, improving your site’s user experience (UX), and more. The goal? To make it easier for people to find and choose your services online!

What is local SEO for service-area businesses?

Local SEO for service-area businesses is all about helping your website rank higher in local search results. These are searches like “plumbers near me” or “HVAC repair in Tallahassee, Florida.”

When someone types in a local search, Google shows what’s called the SEO 3-pack—a list of the top three companies it thinks are the best match for that search. The goal of local SEO is to get your business into that top 3-pack so more people can find you and reach out for your services.

Also Read: What are Some Free SEO Tools for Local Businesses?

How can local SEO for service-area businesses benefit your company?

Now that you’ve got a handle on SEO and local SEO for service-area businesses, let’s talk about the perks of having a solid SEO strategy in place. Here are just a few ways it can benefit your business:

1. Reach More Local Customers

Local SEO is a fantastic way to connect with potential customers right in your area.
By adding local keywords to your website and creating location-specific content, you can help your site rank higher in search results when people nearby look for your services. This means more locals discovering and contacting your business!

2. Attract More Qualified Traffic

It’s not just about increasing traffic—it’s about attracting the right people.
With SEO, your website targets people who are already searching online for services like yours. By showing up at the top of their search results, you’ll bring in visitors who are more likely to turn into paying customers, leading to more calls, leads, and revenue.

(Pro tip: Check out the latest local SEO stats to find strategies that work and see how optimizing your online presence pays off!)

3. Outrank Your Competitors

Want to stay ahead of your competition? Local SEO can help you shine.
With a smart strategy, you’ll optimize your website and Google Business Profile by doing things like collecting more reviews, creating location-based content, and improving your site’s user experience.

You can also analyze what your competitors are doing, find gaps in their strategy, and use that knowledge to help your site stand out. The result? Higher rankings, more traffic, and the chance to snag leads that would’ve gone to your competitors.

With an effective local SEO strategy, you’ll not only grow your online presence but also give your business the edge it needs to succeed in today’s competitive market!

Also Read: How do I Target Keywords with Low Competition?

3+ SEO tips for local service companies

Ready to dive into SEO and enjoy all those awesome benefits? Here are some easy-to-follow SEO tips to help your local service business climb to the top of the search results!

1. Set Up Your Google Business Profile

Creating a Google Business Profile is a must for showing up in local search results. If you don’t have one yet, now’s the time to get started!

With a Google Business Profile, your business can appear in:

• Local search results on Google
• Google Maps
• The Google Search Knowledge Panel

Once you’ve created your profile, optimize it by:

• Verifying your business ownership
• Adding your hours, contact info, and address
• Uploading updated photos of your team and services

2. Encourage Customer Reviews

Reviews play a huge role in helping people decide whether to contact your business. After completing a service, encourage happy customers to leave you a review.

Make it simple by:

• Sending an automated email with a review link a few days after the service
• Sharing a direct link to your review page
• Responding to reviews (both positive and negative) to build trust

The more positive reviews you collect, the more trust and credibility your business will earn. This makes prospects more likely to reach out to you.

3. Make Your Website Mobile-Friendly

Most people use their phones to search for local services, so having a mobile-friendly website is crucial.

If your site isn’t easy to navigate on a phone or tablet, visitors might leave and check out your competitors instead. To avoid that, implement a responsive design so your website works perfectly on any device—whether it’s a smartphone, tablet, or computer.

4. Use Localized Keywords

Targeting local keywords can help attract the right traffic to your site.

Focus on keywords that include your service area, like the name of your city, town, or neighborhood. For example, instead of a general keyword like “plumber,” try “plumber in Austin, Texas.”

To get started, use tools like Keywords Everywhere, Semrush, or Google Keyword Planner to find the best local keywords for your business.

By following these tips, you’ll be well on your way to improving your local SEO and bringing in more customers!

Also Read: What are Some Successful Local SEO Case Studies?

Grow your local business with SEO

SEO is a game-changer for local businesses wanting to grow, but let’s be real—your time is valuable, and mastering SEO doesn’t happen overnight. That’s where a trusted SEO agency, like SEO.com, can step in to help you get results without the hassle.