How do I Monitor My Local SEO Performance with SEO Tools?

Tracking and measuring how well your local SEO efforts are doing is really important. It helps you see what’s working and what needs a little tweaking.

By keeping an eye on your local search performance over time, you can use the data to fine-tune your strategy and get even better results.

While the main goal of local SEO is to drive more leads and sales, there are other important metrics you should look at to see how well your strategies are performing.

The easiest way to track several key local SEO metrics and keep tabs on your overall performance in local search results is by using a local rank tracker like Local Falcon.

9 Key Metrics for Tracking Local SEO Success

1. Local Pack Rankings
   Keep an eye on how your business ranks in the local pack (the Google Maps section that shows up at the top of search results). Improving your position here can significantly boost your visibility, traffic, leads, and conversions—more than any other local ranking factor.

With Local Falcon, you can check your Share of Local Voice (SoLV) score, which shows how often your business appears in the local pack. As you make improvements to your local search strategy, tracking your SoLV score is a great way to see if they’re working. The higher your SoLV, the better your local search performance!

Also Read: How do I Use Google Trends for Local Keyword Research?

2. Organic Rankings
   Monitor your website’s organic search rankings for local keywords. Tools like Google Search Console are helpful for tracking these rankings over time.
3. Website Traffic
   Look at the amount of traffic coming to your site from organic searches, especially from local searches. Google Analytics is great for this.
4. Google Business Profile Insights
   Use the insights from your Google Business Profile to track valuable actions customers are taking, like clicking to your website, requesting directions, or calling your business.
5. Local Citations
   Check your business’s local citations (mentions of your name, address, phone number, and other info) across different platforms. Make sure they’re consistent and accurate.

There are tools to help you manage your citations across online directories and apps. If you notice that your citations are inconsistent and your SEO performance drops, fix them as soon as possible.

6. Customer Reviews and Ratings
   Keep track of your reviews and ratings on platforms like Google, Yelp, and Facebook. Positive reviews can help your local SEO, and getting more reviews or higher ratings than competitors can boost your ranking.

Local Falcon makes it easy to track your reviews on Google Business Profile and Apple Maps, plus compare your review count and scores with your local competitors.

7. Local Backlinks
   Track how many high-quality backlinks you get from locally relevant websites. Backlinks are a strong factor for ranking well in local search results.
8. Local Search Traffic
   Use tools like Google Analytics to track how much traffic is coming to your site from local searches.
9. Conversion Rate
   Measure how many visitors from local searches take action on your website, like booking an appointment or contacting you.

By regularly tracking these metrics, you’ll know how well your local SEO efforts are working. You can use the data to make adjustments and improve your visibility and reach in local search results.

Also Read: What is the Best Tool for Local Keyword Research?

Tracking and Measuring Local SEO Success with Local Ranking Reports

As we mentioned earlier, one of the best tools to keep an eye on your local SEO performance is a local rank tracker, and Local Falcon is a great option for that.

With Local Falcon, you can track your local search performance using different types of ranking reports, such as:

1. Scan Reports
   Scan Reports let you check how your business is performing in local search by running a ranking scan for any location and keyword. You can set the Map Scan Radius and Grid Size to determine how far and wide the scan goes. These reports give you a clear view of your business’s position in the local pack, with key metrics like your Average Rank Position, Average Total Rank Position, and Share of Local Voice.

Plus, Scan Reports come with Falcon AI, which analyzes your business listing’s health and gives you helpful tips on how to improve it and outrank your competitors.

2. Competitor Reports
   Competitor Reports show how your local rankings compare to your competitors. This makes it easy to spot who your top competitors are and find opportunities to outrank them. For example, you can check the SoLV scores of competitors above you in the rankings to see how much you need to improve to pass them. As you tweak your SEO strategy, you can keep checking these reports to track your progress.
3. Trend Reports
   When you run ranking scans for the same location and keyword over time, Local Falcon automatically creates Trend Reports. These reports give you a quick look at how your rankings have changed over time. They also include insights from Falcon AI, with suggestions on how to improve your rankings based on all the data collected during the scans.
4. Keyword Reports
   If you’re tracking local rankings for multiple business locations, Keyword Reports let you see how you’re performing for a particular keyword across all locations. This is especially helpful for businesses with multiple locations that want to rank higher for the same keywords across all sites. You can track the overall performance of all locations for each keyword.
5. Location Reports
   Location Reports give you the local ranking data for all the keywords you’ve tracked for a specific business location. This is a great way to get a snapshot of how that location is doing in local search results across different keywords.

Also Read: What are Some Free SEO Tools for Local Businesses?

These reports give you everything you need to measure and improve your local SEO, making it easier to boost your rankings and stay ahead of the competition.