How do I Track My Local SEO Performance?

Tracking your local SEO efforts is super important—it helps you see what’s working and what needs tweaking.

By keeping an eye on your local search performance over time, you can use the data to fine-tune your strategy and get even better results.

While the main goal of local SEO is to bring in more leads and boost revenue, there are other key metrics to watch that show how well different tactics are performing.

The easiest way to track multiple local SEO metrics at once and get a clear picture of your search rankings is by using a local rank tracker.

9 Key Metrics for Tracking Local SEO Success

1. Local Pack Rankings
   Track how your business is ranking in the local pack (that Google Maps section at the top of search results). Improving your position here can boost visibility, traffic, leads, and conversions more than any other local SEO metric.

Local Falcon lets you check your “Share of Local Voice” (SoLV) score, which shows how often you appear in the local pack. As you make changes to your local search strategy, keeping an eye on your SoLV score is a great way to see if it’s working. The higher your score, the better you’re doing!

Also Read: How do I Optimize My Website for Local Searches?

2. Organic Rankings
   Watch how your website ranks for local keywords. Tools like Google Search Console can help you track these rankings over time.
3. Website Traffic
   Check how much traffic is coming to your site from organic and local searches. Google Analytics is perfect for this.
4. Google Business Profile Insights
   Use Google Business Profile to track actions taken by potential customers, like clicks to your website, requests for directions, and phone calls.
5. Local Citations
   Monitor your local citations—online mentions of your business name, address, and phone number (NAP)—to make sure they’re consistent and accurate across different sites.

There are tools that help you track and manage your citations across directories and apps. If you notice any inconsistencies, fix them quickly to avoid a drop in local SEO performance.

6. Customer Reviews and Ratings
   Keep an eye on reviews and ratings on platforms like Google, Yelp, and Facebook. Positive reviews can help your local SEO, and getting more or better reviews than your competitors can boost your rankings.

Local Falcon lets you track your reviews on Google Business Profile and Apple Maps, and compare your review scores with local competitors.

7. Local Backlinks
   Measure the number and quality of backlinks from local websites. These links are a big factor in local SEO rankings.
8. Local Search Traffic
   Use Google Analytics to track how much traffic comes to your site from local search queries.
9. Conversion Rate
   Track how often visitors from local searches take an action on your site, like booking an appointment or reaching out to you.

By regularly checking these metrics, you’ll get a clear picture of how well your local SEO efforts are working and know where to make improvements for better visibility in local search results.

Also Read: What are the Most Common Local SEO Mistakes to Avoid?

Tracking and Measuring Local SEO Success with Local Ranking Reports

As we mentioned earlier, one of the best tools for keeping an eye on your local SEO performance is a local rank tracker—specifically, Local Falcon.

With Local Falcon, you can track your local search performance using a variety of ranking reports, including:

1. Scan Reports
   Scan Reports let you run a local search ranking scan for any business location and keyword. You can customize the scan by choosing a Map Scan Radius and Grid Size, which control the area covered and how many data points are used.

These reports give you a clear view of how your business is performing in the local pack at any given moment (whenever the scan is done). They provide useful metrics like your Average Rank Position, Total Rank Position, and Share of Local Voice.

Plus, Scan Reports include Local Falcon’s built-in AI tool, Falcon AI, which analyzes your business listing’s health and offers helpful suggestions for improvement to help you outrank your competitors.

2. Competitor Reports
   Competitor Reports show the local ranking data for all your competitors in a scan, making it easy to spot who’s ahead of you and find ways to outrank them.

For example, you can check out the SoLV score of competitors just above you to see how much you need to improve your score to surpass them.

As you optimize your local SEO, you can keep checking Competitor Reports to track your progress and see if you’re moving up in the rankings.

3. Trend Reports
   As you run local rank tracking scans over time, Local Falcon creates Trend Reports to show how your business is performing over time with just a glance.

These reports also include Falcon AI’s analysis and suggestions on how to improve your rankings based on all the data from your scans.

4. Keyword Reports
   If you’re tracking local rankings for multiple business locations, Keyword Reports let you see how a specific keyword performs across all locations.

This is especially useful for businesses with multiple locations that want to rank higher for the same keywords everywhere. You can track the average performance of all locations for any given keyword.

Also Read: How can I Improve My Local SEO Without Spending Much?

5. Location Reports
   Location Reports show you how your business ranks across various keywords for a single location. This gives you a good snapshot of that location’s overall performance in local search rankings.