What is Moz Local and How does it help with Local SEO?

SEO is a powerful way to attract visitors to your website and turn them into customers. But optimizing your site takes time and effort, which is why many businesses hire SEO experts to handle it for them. One well-known company that specializes in SEO is Moz—they focus entirely on helping businesses run successful SEO campaigns.

What is Moz?

Rand Fishkin and Gillian Muessig started Moz in 2004 with a focus on SEO. Fishkin wanted to help businesses make SEO a key part of their digital marketing strategy.

Moz actually started as a blog called SEOmoz, where experts shared research and insights. As the blog gained popularity, it grew into a consulting firm. By 2013, SEOmoz rebranded as Moz and shifted its focus to offering SEO tools and services to help businesses grow.

Today, Moz provides software, educational content, and a supportive community to help people improve their SEO skills.

Also Read: How do I Monitor My Local SEO Performance with SEO Tools?

Moz Products

Moz offers two main products to help businesses improve their SEO: Moz Pro and Moz Local. Let’s take a closer look at each.

1. Moz Pro

Moz Pro is an all-in-one SEO tool that helps businesses manage different parts of their SEO campaigns. It works well alongside Google Analytics and provides key insights into your audience, rankings, and site health.

Audience Analysis

Moz Pro helps you understand where your website visitors are coming from—whether it’s through search engines, paid ads, or social media. It also shows you which keywords people use to find your business, so you can optimize your content and attract more qualified leads.

Site Rankings

SEO is all about getting your website to rank higher in search results. Since most people never go past the first page of Google, improving your rankings is key to attracting traffic.

With Moz Pro, you can track how well your site ranks for specific keywords and compare your performance to competitors. It even lets you monitor both local and national search rankings, giving you a full picture of your SEO success.

Crawling & Auditing

Moz Pro has its own site crawler that scans your website for technical issues and errors. Fixing these issues quickly helps improve user experience and prevents ranking drops. The tool continuously checks your site and alerts you to any problems so you can address them right away.

Moz Pro also includes features for page optimization and finding link opportunities, making it a powerful tool for improving your SEO strategy.

Moz Pro Pricing

The cost of Moz Pro depends on the plan you choose and whether you pay monthly or annually:

Plan	Monthly Rate	Yearly Rate
Standard	$99/month	$79/month
Medium	$179/month	$143/month
Large	$249/month	$199/month
Premium	$999/month	$799/month

2. Moz Local

Moz Local is designed to help local businesses improve their online visibility. Local search rankings work differently from regular SEO, and Moz Local helps businesses optimize their listings for better results.

Also Read: How can I Analyze Local Competition Using SEO Tools?

How It Works

First, you need to verify your business listing on Google or Facebook. Once that’s done, Moz Local completes and optimizes your listing, then distributes it across search engines so new customers can find your business easily.

Moz Local for Small Businesses

If you have 1-99 locations, Moz Local simplifies the process by letting you enter your business details once, then automatically updating your listings across search engines and directories.

• It prevents duplicate listings and incorrect information.
• It helps build trust with both search engines and customers.
• You’ll receive notifications when someone leaves a review so you can respond quickly.

Moz Local for Enterprise

For businesses with 100+ locations, Moz Local offers additional automation tools to handle large-scale SEO tasks efficiently.

• It helps you analyze how search engines rank your site and where you can improve.
• It provides insights into how customers interact with your listings.
• It helps monitor and protect your brand’s online reputation.

You can also track key performance indicators (KPIs) to see how well you’re doing compared to competitors.

Moz Local Pricing

Pricing for both small businesses and enterprise plans is the same. Your cost depends on the plan you choose:

Plan	Cost Per Year
Essential	$99
Professional	$179
Premium	$249

All plans include local data management, allowing you to optimize your presence in local search results. You also get access to SEO analytics, which help track and improve your local rankings.

Moz Local even provides a customer success manager to guide you through your SEO journey. You can customize your dashboard, track rankings against competitors, and manage your online reputation—all in one place.

Also Read: How can I Track Local Rankings Using SEO Tools?

SEO companies vs. Full-Service Digital Marketing Companies

Finding the right SEO company can be tricky. Some agencies focus only on SEO, while others offer a full range of digital marketing services. So, which one is the best fit for your business?

The key thing to consider is whether you’ll need more than just SEO down the road. If you think you might expand into areas like paid ads, content marketing, or social media, a full-service agency is a smart choice. That way, you can manage everything in one place instead of juggling multiple companies.

At the end of the day, the best SEO partner is one that truly understands your business and prioritizes your success. When they do, you’ll see the best results.